Thursday 11 August 2011

Welcome to This Tribe - equipment for military and outdoor users

I'm delighted to have been a part of the team that has just launched, a new online store that provides high quality equipment for military, security and outdoor enthusiasts.

We're taking a new approach to providing the best equipment for people who depend on their kit in extreme conditions - whether they are tackling snowy peaks or on operations in Afghanistan or anywhere else in the world.

Bringing content and commerce together

This Tribe was born out of a conversation with the founders of ARRSE, the Army Rumour Service. With over 250,000 unique monthly visitors and a clearly defined demographic profile, we quickly realised that we should not only offer ARRSE visitors a social network, but also a dedicated store to purchase the equipment they need. With the addition of equipment reviews and regiments of expert reviewers, This Tribe is starting life with the perfect combination of content and commerce.

Of course we aim to reach out to other customers too. There are plenty of great products for civilian and leisure users, from flasks to head torches and thermal underwear!

Smart stock management

We are focusing on stocking only the best equipment, so we can secure the most suitable kit and the most reasonable prices for our customers. By stocking a limited number of carefully chosen lines, we are able to ensure a high quality service. Since every one of the founders of This Tribe is a former soldier or Royal Marine, we know just how important it is to have the right kit.

Engaging with our customers and incorporating their feedback

We engage with the ARRSE kit reviewers to ensure we can provide the best reviewed equipment, and we're always on the lookout for  ways to improve on the kit we supply. We are already in discussions about a range of equipment modifications to reduce the risks posed by improvised explosive devices (IEDs), extreme temperatures and high altitude. Above all, we aim to engage with our customers and seek their help to identify new equipment and techniques that will improve their safety, comfort and performance.

Please visit the site and have a look around, and we'd love your feedback, either here or on the This Tribe site.

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